AFLW: Andrew Dillon Believes in Continued Investment Despite Challenges

AFL chief executive Andrew Dillon believes that the AFLW is still a valuable investment despite facing challenges with declining crowds and ratings as it approaches its 10th season. The competition will begin with Carlton facing Collingwood at Princes Park on August 14.

In recent years, the AFLW has grown in size and season length, with players receiving improved salaries and conditions. However, attendance and TV ratings have decreased. The AFL is addressing the crowd issue to boost interest in the league.

According to reports, the women's competition is losing $50 million annually, but Dillon emphasizes that the investment in AFLW is worthwhile. He highlights the indirect benefits such as increased participation of women and girls in the sport, improved opportunities for clubs, and enhanced fan engagement.

During the AFL's industry summit, it was emphasized that the AFLW plays a crucial role in achieving overall attendance and membership goals. Dillon expressed confidence in the future of AFLW, citing the talent of athletes and the exciting style of play.

He encouraged more people to attend games and watch on TV, noting the appeal of the competition. Dillon is optimistic about the upcoming season and believes that AFLW is on a positive trajectory.