Google Search's Gemini update enables AI to make calls for you - here's how

Google is enhancing its AI assistant with the latest Search updates. Gemini can now make calls to local businesses on your behalf to inquire about prices, availability, and more directly from search results. This feature is currently available in the US and aims to simplify tasks like finding services or checking product stock.

How it works

The calling feature is integrated into Google Search and does not require a separate app or device. When you search for terms like \"dry cleaners near me\" or \"printer repair open now,\" a prompt appears to \"Have AI check pricing\" or \"Ask AI to call.\" If selected, Gemini will contact the businesses listed, gather information such as services offered, turnaround time, or prices, and present the results in a simplified format.

This automation utilizes the same technology that enabled Google Duplex to make appointments previously. The AI identifies itself as calling from Google, explains the purpose of the call, and businesses can respond via voice or keypad, with all responses summarized in your search results.

Availability and access

The AI calling feature is currently accessible to users in the United States. While open to all users, those with Google AI Pro or AI Ultra subscriptions have additional usage limits. Businesses can choose to opt out or manage how the AI interacts with them through their Google Business Profile settings.

Broader Gemini updates

The calling feature is part of the new additions powered by Gemini 2.5 Pro, Google's most advanced model to date. This update also introduces an AI Mode in Search, allowing users to switch between different Gemini models, and a Deep Search function that conducts multi-layered searches to provide detailed summaries for complex queries.

By integrating AI-powered calling into Search, Google is positioning Gemini as more than just a chatbot but as a proactive assistant capable of handling real-world tasks. This move signifies a shift from static search results to interactive, intelligent assistance.

According to the source: Moneycontrol.