Foodie Media, known for KL Foodie, plans IPO on Bursa Malaysia

Mr Nicholas Lim Pinn Yang, along with his wife Ang Rui Mei, co-founded Foodie Media in 2018. The company aims to raise capital by listing on the ACE Market of Bursa Malaysia.

As a child, Nicholas Lim Pinn Yang learned the art of selling from his father, who was a frying-pan salesman. This early exposure to product demonstrations and customer interactions sparked an entrepreneurial spirit in him, especially in the realm of promoting good food.

Foodie Media, established in 2018, operates in the digital media publishing sector with a strong presence on platforms like Facebook, TikTok, and Instagram. The company manages various lifestyle-focused brands in South-east Asia, covering topics ranging from food and beverage to travel, lifestyle, property, and sports.

Foodie Media is planning to go public through an initial public offering (IPO) on the ACE Market of Bursa Malaysia. This move aims to raise funds for expanding its workforce and acquiring new facilities, among other growth plans.

The company has leveraged the digital media advertising boom in Malaysia, experiencing significant growth in followers and engagement. It has also ventured into new content formats like short videos and micro-dramas to further engage its audience.

Foodie Media's success story showcases the power of digital media in promoting local businesses and engaging with a wider audience.

According to the source: The Straits Times.