AI startups challenge Google Chrome with new intelligent browsers

A flurry of AI startups are changing the way we search the web and threatening Google’s search dominance since the late ‘90s.

This week, Perplexity, a San Francisco-based startup valued at $14 billion, launched its own AI-enabled web browser. OpenAI, known for ChatGPT, is also working on an AI web browser, as reported by Reuters.

These AI web browsers aim to challenge Google’s dominance, especially through Google Chrome, and could reshape the search experience, according to Steve Jang, founder of Kindred Ventures, an early investor in Perplexity.

Perplexity’s AI browser, Comet, features an AI chatbot and an AI agent, Comet Assistant, for various tasks like booking meetings and providing daily briefings.

The timing of these AI products could benefit from Google’s uncertain future due to potential antitrust remedies, including a possible spin-off of Chrome, as suggested by Ari Paparo, a former Google executive.

While Google Chrome still holds a significant market share, the entry of AI browsers poses a challenge due to their innovative features and capabilities.

It remains to be seen how the search market will evolve with the competition from AI browsers, as OpenAI is already competing closely with Google in terms of user adoption.

According to the source: Fortune.