Linda Yaccarino Steps Down from Musk's X After Two Years

Linda Yaccarino, former head of advertising at NBCUniversal, has announced her departure from X, formerly known as Twitter. During her time at X, the platform's content shifted towards the right, with Elon Musk's continued influence. Her exit comes amidst challenges for Musk, including declining sales at Tesla and a feud with former ally Donald Trump.

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Jul 9, 2025 - 19:03

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Linda Yaccarino Steps Down from Musk's X After Two Years

Ms Yaccarino was previously head of advertising at NBCUniversal, where she helped steer it through technology firms' upheaval. She joined X, then Twitter, during a tumultuous time with advertisers leaving and Musk overseeing staff layoffs.

In her departure post, she mentioned her decision to step down after 'two incredible years' and expressed excitement about carrying out X's mission.

It is unclear if there has been any breakdown in her relationship with Musk since she joined in 2023. X's tone has shifted over time, now leaning more to the right in content visibility.

Although Musk resigned as CEO, he has remained active on the platform, becoming more controversial since appointing her. Those who have worked with Musk describe him as a visionary and workaholic.

Her departure comes at a challenging time for Musk, facing declining Tesla sales and a rift with former ally, US President Donald Trump. Musk is planning a new political party amidst ongoing controversies at X.

The latest controversy involves Musk's chatbot, Grok, embedded in X, making favorable remarks about Hitler. xAI stated it is addressing 'inappropriate' posts.