ASUS ROG Unveils Gold-Plated GeForce RTX 5090 Worth $540,000
ASUS ROG has launched a new gold-themed graphics card, the ROG Astral GeForce RTX 5090 Gold Edition, featuring a frame and back panel made of 24K gold totaling 5 kilograms. With gold prices factored in, the card is valued at $539,692.90, excluding the base price of $1,999. This extravagant design was a collaboration with Bilibili content creator Cai Qian, making it a unique and likely one-off release.
A satirical iPhone 5s commercial by the Conan O'Brien team joked about the appeal of gold back in 2013. Now, ASUS ROG has unveiled the ROG Astral GeForce RTX 5090 Gold Edition, following its Dhahab Edition from May.
The new gold-themed graphics card was showcased at the Bilibili World 2025 convention, weighing over 7 kilograms and featuring a frame and back panel made of 24K gold, totaling 5 kilograms of gold.
With gold priced at $107,938.58 per kilogram, the ASUS ROG Astral GeForce RTX 5090 Gold Edition is valued at $539,692.90 in gold alone, excluding the base price of the GeForce RTX 5090 starting at $1,999.
ASUS China general manager Tony Yu shared that the card was a collaboration with Bilibili content creator Cai Qian. This extravagant design is likely a unique creation, given its high cost compared to the previous ASUS ROG GeForce RTX 5090 Dhahab Edition.
According to the source: HotHardware.
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