Sony Teams Up with NFL to Upgrade Coaches' Headsets

New York CNN — Between extreme weather and noisy stadiums, coaching a football game can be difficult. The NFL and Sony are designing new headsets for coaches to handle tough conditions. The league announced a new partnership with Sony, creating custom-built headsets for coaches this season after a three-year absence of a headset sponsor. The new headsets underwent rigorous testing in various conditions, with improved noise-cancelling capabilities and a custom-built microphone for better communication.

The collaborative process involved Sony, the NFL, clubs, coaches, and feedback from users. Durability was a key focus, with testing in extreme conditions to ensure waterproofing. The headsets were tested with NFL coaches and staff to ensure functionality in all conditions, aiming to avoid past technology debacles.

The financial terms of the deal were not disclosed, but Sony gains exposure through the logo on the headsets, estimated to earn about $150 million annually in advertising. The headsets are part of Sony's broader role as the NFL's official technology partner, providing various technological solutions for the league.

The NFL's growing sponsorship revenue and successful partnerships contribute to its status as one of the world's largest sports leagues. The league's revenue reached $13 billion in 2023, with sponsorship revenue increasing by 6% last year.

According to the source: CNN.