New AI-Powered Tourism Tool Launched in Sligo

A new AI-powered itinerary planner for visitors to Yeats County, which marks a new approach in destination marketing in the northwest, has been launched by Sligo County Council.

The 'Ideas Engine', believed to be one the first platforms of its kind by a local authority, generates a personalised itinerary when users submit information about their requirements and travel dates.

It was developed in partnership with the Department of Marketing, Tourism and Sport at ATU Sligo.

ATU undergraduate students helped to research, audit, organise and cross check tourism related businesses and experiences in Co Sligo.

Sligo County Council Cathaoirleach Declan Bree said the Ideas Engine is a \"fantastic innovation\" helping to promote the county.

He said it will help both locals and visitors to enjoy the county’s offering and added that businesses and experiences will \"benefit from extra attention and footfall\".

The platform powered by local data and AI technology (and can be accessed on www.sligo.ie) incorporates festivals and events as well as attractions, activities and hospitality offerings.

Sligo County Council Tourism Officer Aidan McCormack said the ATU students contributed significantly to the platform’s marketing and the ongoing improvements.

\"The staff of ATU provided incredible support, particularly Dr Mary McGuckin and helped provide the undergraduate students with experience of a real-world project,\" he said.

Mr McCormack said the new platform has been embraced by hotels, attractions and experiences, who help to promote it across \"booking confirmation emails, on their websites and in person including at hotel reception desks and TVs in hotel rooms\".

The platform covers a plethora of amenities including Sligo Folk Park, the National Surf Centre, the National Mountain Bike Centre, Sligo Food Trail and Lissadell House.

Mr McCormack said it allows the local authority to platform tourist offerings in an equitable and balanced way while giving people the information they require in one place.

He said it is as valuable for local people as it is for visitors, \"particularly those who have friends or family visiting or parents entertaining kids during the summer holidays.\"