Purdys Chocolatier responds to 'Buy Canadian' demand by selling outside stores for the first time

Purdys Chocolatier has decided to sell its products outside its own stores for the first time in its 118-year history due to the increased demand generated by the buy Canadian movement. Kriston Dean, the company's vice-president of marketing and sales, mentioned that the brand saw a surge in interest as tariff tensions arose.

The brand's website traffic increased by over 200%, and searches about its Canadian origin spiked by 300%. This heightened interest resulted in a 25% rise in new customers during Easter compared to the previous year.

Purdys has partnered with Pattison Food Group to offer four varieties of its chocolates at western Canadian grocer Save-On-Foods. The company will monitor the performance of its products at Save-On-Foods to assess the possibility of further expanding its brand beyond its own stores.

According to the source: Global News.