Netflix's Squid Game Season 3 Sets New Viewing Records

The third season of Netflix’s Squid Game broke records with over 60 million views in its first three days, solidifying its status as a global hit. The dystopian thriller ranked No. 1 in 93 countries, showcasing the enduring appeal of South Korean storytelling and Netflix's role in promoting it. Despite mixed reviews, the show generated buzz and a potential American adaptation is in the works. Netflix aims to maintain momentum with new content and expand its reach globally.

Originally released in 2021, Squid Game remains Netflix's most-watched title, with around 600 million views across its first two seasons. The show's success has led to discussions about spin-offs and sequels, although nothing has been confirmed officially. The South Korean government celebrated the final season with a parade in Seoul, highlighting the city's cultural significance.

Netflix's investment in South Korean content has paid off, with popular shows like Physical: 100 and Culinary Class Wars gaining international attention. The streaming giant is exploring partnerships with companies like Naver to attract more users and considering new content formats to engage global audiences.

According to the source: The Straits Times.