Paramount+ Rebrands to Paramount Premium, Dropping Showtime
Paramount+ has renamed its highest subscription tier to Paramount Premium, removing the Showtime branding. The change reflects the diverse offerings across different plan tiers, with Showtime programming still being a significant part of the service. The pricing remains unchanged, with Paramount+ Premium at $12.99 a month and the Essential tier at $7.99.
Streaming has brought changes for premium cable brands. Paramount has decided to drop Showtime from its flagship streamer, renaming the highest subscription tier to Paramount Premium. Showtime programming will still be available on Paramount+.
The rebrand does not come with any pricing changes. Paramount+ Premium remains $12.99 a month, while the Essential tier is still at $7.99. Paramount Global reported 79 million global streaming subscribers as of the end of the first quarter.
Paramount faced a similar dilemma as Warner Bros. Discovery with its streaming operation. Showtime was integrated into Paramount+ in 2024, combining a variety of content on the platform.
Media companies are streamlining their streaming portfolios for scale and cost efficiency. Disney has incorporated Hulu and ESPN+ programming into Disney+, aiming to reach a larger audience and maximize ad revenue.
According to the source: Deadline.
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