The Rise of OnlyFans in the Adult Content Industry
Founded in 2016, OnlyFans has become a major player in the world of x-rated content. With over 4 million creators and 300 million fans, the platform has generated $1.3 billion in revenue as of November 2023. Not only a financial success, OnlyFans has revolutionized the production, distribution, and consumption of online pornography.
Since it was founded in 2016 by a well-heeled Brit, OnlyFans has grown into a giant of x-rated content. The platform, whose current owner, a secretive Ukrainian-American, is reportedly looking to sell it for $8bn, is used by over 4m “creators”, who post content, and over 300m “fans”, who pay for it. In the 12 months to November 2023, the latest data available, it brought in revenue of $1.3bn. At around 50%, its operating margin was higher than those of tech giants such as Alphabet, Meta and Microsoft. OnlyFans has not only been an enormous financial success. It has transformed how porn is made, shared and consumed online.
According to the source: The Economist.
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