Apple CEO Tim Cook's Leadership Challenges in the AI Era

Tim Cook, Apple's successful CEO, faces challenges as key executives leave and the company lags behind in AI technology. Despite Cook's past success in creating shareholder value, concerns arise about Apple's innovation and preparedness for the AI revolution.

Jul 12, 2025 - 17:58
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Apple CEO Tim Cook's Leadership Challenges in the AI Era

It seems impossible that Tim Cook’s legacy as Apple’s CEO could be in jeopardy. But recent events have raised concerns.

Apple's COO Jeff Williams is retiring after 27 years. The company's top AI executive, Ruoming Pang, left for Meta, and another AI researcher, Tom Gunter, also departed. Apple stock is down 7.2% in the past year, while competitors are up.

Apple's lag in AI integration is a major weakness. Despite introducing Apple Intelligence, the company is reportedly partnering with other AI firms. Lagging in AI is like lagging on the internet in 2000—a game-changer.

While Cook has been successful, some analysts question Apple's lack of major new products in recent years. The departure of design genius Jony Ive adds to the uncertainty. Apple's current products may not be suited for the AI era.

Apple's future success in AI remains uncertain. Cook may need to innovate or partner with AI firms to stay competitive.

According to the source: Fortune.

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