Conor Buckley on Keeping His Mother's Legacy Alive Through Human Collective

The Human Collective sustainable leisurewear brand was founded by Conor Buckley, known for his commitment to equality and diversity. Inspired by his mother, Christine Buckley, a prominent anti-racism activist, Conor set up the brand to keep her legacy alive. The brand features an equality logo on every garment and offers a range of clothing made with organic cotton and recycled polyester.

Conor's upbringing in Goatstown, Dublin, shaped his values, as he experienced racism due to his mixed race. His mother's emphasis on empathy and inclusion influenced his career path. After working in the hospitality industry, Conor co-founded the Human Collective in 2021 with a mission to promote equality through clothing.

The brand's subtle messaging has attracted a dedicated following, with celebrities like Brian O'Driscoll and Laura Whitmore endorsing the products. Collaborations with figures like Adam King and Rosanna Davison have further expanded the brand's reach.

Conor also engages in sustainability talks and collaborations with companies to promote shared values. The brand's clean designs and varied colors cater to a 30-55-year-old demographic, with a focus on comfort and conscious consumption.

The Human Collective shop in St Stephen's Green Centre has boosted online sales, reflecting the trust customers have in the brand. Conor attributes his success to his dedicated team and aims to secure investment for future growth and outreach.

Prices for the brand's products range from €35 for T-shirts to €160 for puffer jackets, available at wearehumancollective.com.