Jasper Businesses Experience Slower Tourism Season After Wildfire
Business owners in Jasper National Park are noticing a decrease in tourists compared to before the 2024 wildfire. The town is still recovering, with fewer accommodations available this season, impacting visitor numbers. Despite challenges, there is hope for a tourism comeback.
Tourism is rebounding at Jasper National Park, but the influx of visitors to the mountain park isn't quite what it was before the wildfire of 2024, business owners say.
Robert Logan, co-owner of Jasper Motorcycle Tours, mentioned that the streets of Jasper seem slower than usual, with fewer tourists seen carrying shopping bags. The aftermath of the wildfire may attract more curious visitors soon.
However, Jasper is facing a shortage of accommodations this season, with about 20% fewer options available due to the destruction caused by the fire. This decrease in accommodations has led to a drop in the number of visitors, impacting businesses like restaurants and hotels.
Despite the challenges, some tourists are showing support for Jasper by visiting the town and appreciating its beauty. The town is slowly rebuilding, and business owners like Logan remain optimistic about the future of tourism in Jasper.
According to the source: CBC.
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